Title: See carbon in action
Format: Brand manifesto
Client: Pachama

Description: I wrote Pachama’s brand manifesto as part of its 2024 rebrand, helping clearly articulate the company’s purpose, values, and leadership position in climate tech. The manifesto became a foundational piece of the refreshed brand, supporting a stronger market narrative that contributed to Pachama’s acquisition by Carbon Direct and its inclusion in the Symbiosis Coalition.